There are more than 300.000 cases of early Amyotrophic Lateral Sclerosis diagnosis in the world. Sooner rather than later, muscles will progressively stop functioning, including their tongue and throat. So they wont be able to speak with their own voice. Centro clinico Nemo; needed to do something about it.
The first message banking mobile platform for ALS patients. “My voice”: A solution to speak with your own voice, for when A.L.S. is taking away everything else. An app where Early-diagnosed patients will be able to record the things they would like to say forever with their own voice. They can name their files and categorize with colors to give an emotional sense. The app saves it on a cloud for the future. And if the day comes, the app can be installed in their communication devices so they will be able to use the audios with their own voice.
Client: Centro Clinico NeMO
Direttore comunicazione e raccolta fondi Centro Clinico NeMO: Valentina Martano
Social Management Centro Clinico NeMO: Letizia Bucalo
Advertising Agency: McCann
Chief Creative Officer: Alessandro Sabini
Creative Director: Alessandro Sabini, Guetmonovich Gaston, Paolo Boccardi, Gaetano Del Pizzo
Art Director: Eoin Sherry
Copywriter: Curro Piqueras
Digital Art Director: Giorgia Raffaelli
Graphic Designer: Helena Pinillos
Video Editor: Simone Fatone
Production Company: H-Film
Directors: Joana Skiavini, Mauro Mancini
Web Production: sdm – interactive passion
App Production: Nohup s.r.l.
Social Management: Reprise Media