We launched "Voice of Voices", a nationwide project which asked for a word from every Italian to fulfill the ambitious task of completing the dictionary. It was a very symbolic gesture, as losing the voice is one of the CONSEQUENECES symptoms a patient of ALS suffers from. But it was very useful too, as to donate a word they had to download the 2€ app previously.
The campaign was published throughout a social experiment, an online video hosted by Youtube and Nemo's Facebook. Where showed in it the importance of a single word, and we eventually invited the audience to download the app. At the same time, we launched a website which was the core of the project, as it contained all the words that were being donated, so you could not only listen to the one you had donated, but also to perceive how the universe of words was evolving.
Internal Branding Campaign
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear with high technical and stylistic quality.
Among its core strengths, a strong and well-balanced brand portfolio includes iconic proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as highly attractive and prestigious licenses including Giorgio Armani, Burberry, Bulgari, Chanel, Dolce&Gabbana, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Versace and Valentino.
Luxottica's international expansion has developed its geographic footprint worldwide. The Group’s global wholesale distribution network covers 150 countries and is complemented by an extensive retail network of over 7,000 stores, with LensCrafters and Pearle Vision in North America, OPSM and LensCrafters in Asia-Pacific, GMO in Latin America and Sunglass Hut worldwide.
One of the Group’s competitive advantages is the vertically integrated business model built over the years, covering the entire value chain: design, product development, manufacturing, logistics and distribution.
Product design, development and manufacturing take place at Luxottica’s 12 factories: six of them are located in Italy, three in China, one in the United States. The last two plants in Brazil and India serve the local markets.
The Group of companies that includes Luxottica Group S.p.A. and its subsidiaries, is an international enterprise that operates in a range of constantly, rapidly evolving institutional, economic, political, social and culture contexts.
In light of the complexity of the situations in which we do business, it is important to clearly define the core set of values that Luxottica acknowledges, accepts and promotes and the responsibilities assumed both internally and externally.
This is why Luxottica has developed this Code of Ethics which contains a set of principles and rules that are essential for the proper functioning, reliability and reputation of the Luxottica Group.
The Code of Ethics seeks to ensure that propriety, fairness, integrity, loyalty and professional rigor guide transactions, conduct and the way of doing business both inside and outside the company, by placing respect for the laws and regulations in the countries in which the Luxottica Group operates, as well as respect for company procedures, at the center of attention.
The Board of Directors of Luxottica Group S.p.A., in accordance with best-in-class corporate governance standards, adopts this Code of Ethics in order to affirm the aforementioned principles of ethics and transparency, as well as to reconcile the search for competitiveness with the need for fair competition.
Luxottica shall closely monitor compliance with the Code of Ethics by preparing adequate means of information, prevention and control and ensuring that the transactions and conduct engaged in are transparent, intervening, where appropriate, with corrective measures and, in cases of violations, disciplinary sanctions.
The Code of Ethics also represents the first of the safeguards underlying the Organizational Model adopted by the Company pursuant to Legislative Decree 231/2001 (the administrative liability of entities for criminal offenses), of which it is an integral part. The violation of the principles and rules set out herein may thus result in serious consequences for the Company, including pursuant to the above Decree.
Approved by the Board of Directors of Luxottica Group S.p.A. 01/29/2016
CREATIVE / ART DIRECTION, DESIGN:
CLIENT SERVICE DIRECTOR: